Asked to contribute some creative thoughts on the refresh of Kids’ CBC, we were more than happy to jump into the sandbox. Embracing the concept of branding individual blocks with the five stages of early childhood development, we immersed ourselves in a world of delicious, candy colored goodness with each block carrying a distinct “brand” icon and a punchy color palette best suited to the developmental stage. We came out of it feeling like we just came off the BEST sugar rush ever!
Broadcaster :: CBC
Client :: Kids’ CBC
B.SIDE :: Creative Concept & Development, 3D Modeling, Compositing, Design &